In today’s digital world, social media can make or break your company’s branding efforts. But an often-overlooked aspect of a social media campaign is a company’s social media profile itself.
In line with our current theme on social media and HSE, Kimberley Stefanski from Enhesa discusses why compliance is more important than ever, when viewed through the lens of the digital age, and particularly when it is focused on whistleblowing – and what this means for highlighting safety fails in the workplace. Please be aware, this post is written from the perspective of the United States, and its legislation, but there are key takeaways for anyone in safety – and can be noted in conjunction with your country’s own legal requirements.
Granted, this could be a matter of opinion but it’s a reality that showing (in other words, demonstrating), is usually the most effective way to teach others ‘best practice’. We’re talking about videos.
Social media is no longer a new-fangled gimmick used solely by teenagers. For instance, the largest age demographic on Facebook are people between the ages of 25 and 34 – people presumably already in the throes of their professional career. Instead of treating social media like a much-maligned interloper, take the opportunity to determine how to harness its power and reach to increase your efforts at managing and minimising risk in the workplace. Here’s how.